Ken Burnett
THE ZEN OF FUNDRAISING
John Wiley & Sons Inc - 2006
An absolute must-read for anyone who works in the fundraising - development field!
A one-of-a-kind look at why donors give ... written in common terms with illustrative examples that speak for themselves.
I don't usually like how-to business books ... but a refreshing take on basic principles and humour make this a book I will refer to again and again.
No comments:
Post a Comment